How seductive is efficiency, especially now in the final spurt towards contemplative moments, when the Advent calendar counts fewer and fewer parcels, the festive season is approaching, the remaining time is getting shorter, deals have to be concluded correctly, the festive season has to be perfectly prepared and glorious gifts have to fulfill expectations?
Efficiency is the modern magic word: it can be seen in all areas of life. Modern technology makes it possible and corresponding communication with a subtle breeze of passive-aggressive pressure increases the high pace even more. People glorify purposeful efficiency while literally hating its little brothers – stress, mistakes and conflict.
Just as machines work automatically and highly efficiently for us, children in today’s schools are already being trained for efficiency in many situations. They are not expected to listen to their inner nature, but to function on the outside as if automated for a performance system. In many places, they are taught not to learn and act out of love for their intrinsic interests, but to perform to the beat of their own drum in order to be appreciated and at best even loved in return by arbitrary standards set by adults. Through efficiency, love degenerates into a kind of barter currency: recognition in exchange for performance.
Processes and communication can be optimized so efficiently that the heart and love fall by the wayside.
For a high-quality product like Pachamama Cacao, efficiency management can be the biggest test: A first-class product like our Pachamama Cacao quickly reaches a high level of demand. And this is where the wheat is separated from the chaff: can a manufactory with success keep calm, focus on organic growth (instead of being directly seduced by efficiency and optimization in management), while the people involved remain true to their original artisanal motivation and the basic social and ecological values associated with it?
How does our farmers’ collective in Peru achieve this?
The two parts of the word (MANUS = hand and FAKTUR = to make) come from Latin. A manufactory is a business that combines traditional craftsmanship and modern technologies, while human skill, sensitivity and careful handling of precious resources are essential to guarantee high quality.
HAND ON THE HEART
The hand represents the sun and the sun in turn stands for our light-filled connection to the entire cosmos. The heart symbolizes our love for all of humanity. So when we place our hand on our heart, we unconditionally connect our individual existence with the whole of humanity and the entire cosmos. We bring the awareness of UNITY – ALL & ONE TO BE into tangible experience.
With this in mind, Pachamama Cacao is produced holistically by hand and heart:
1. pachamama cacao is made from original seeds that are resistant and do not require any chemicals or other additives. mentally: There is no protective or deficient thinking in Cacao Chuncho. There is pure love .
2. it thrives in the biodiversity of an intact jungle: it has internalized the natural cycles in interaction with other plants and the climate – mentally speaking, the Pachamama Cacao embodies abundance.
3. it is harvested wild and dried in the sun – our natural superfood remains connected to the cosmos via the natural warmth of the sun.
4. it is processed with human presence, heart and love – the Pachamama Cacao embodies the powerful unity of humanity.
5 SONQO brings it to you in Europe in a circular economy and feeds the profits back into the “syntropic farming projects” of the farmers’ collective – Pachamama Cacao only generates winners and, above all, benefits our livelihood, Mother Earth.
We are incredibly grateful that so many people in South America, Switzerland, Europe and all over the world share our vision, are traveling with us and inspiring others with this form of joie de vivre.
CELEBRATE LOVE
With this in mind – happy holidays and all the best,
Ángel & Aline with the great SONQO team
